Jul 01, 2011
Fab Friday: Lauren Cherkas of Artistic Tile
Simplifying Fabulous! with Lauren Cherkas of Artistic Tile
About Lauren Cherkas, is the President, Retail of Artistic Tile, one of the leading stone and tile firms in the US. When we asked Lauren what makes her company a leader in the field, she said, "We carry the world's most beautiful stone and tile and we work on wide variety of projects throughout the world. We have a full production facility in Secaucus, allowing us to create your custom needs and make your design vision a reality, with a quick turnaround time. I am proud to share that we have the best customer service in the industry and are committed to making our clients' lives easier."
Robin Baron: Artistic Tile emphasizes the client and their specific design vision. What design elements in your home have you personalized? Lauren Cherkas: My entryway features our Horta mosaic. It's very special and extremely personal to me, as that is a design that I have loved from the moment it was created by my cousin, Artistic Tile's Founder and CEO, Nancy Epstein. Another personalized element is my hanging chuppah. A chuppah is a cloth canopy under which a Jewish couple stand during their wedding ceremony. Before I got married, I asked all the people I love the most in the world to decorate a square of fabric. Those pieces were sewn together to create the chuppah my husband and I got married under. We hung this very special, very personal chuppah up on our wall and it is something truly unique - no one else has this very specific wall hanging created by the people closest to me.
RB: You juggle a successful career and family life as a wife and mother of two kids! How do you find time to rest, relax and recharge? LC: Unfortunately I don’t in my regular life, but when I have the opportunity to take beach vacations, I love to fall asleep in the bright sunshine...sunblock always on! RB: Are there pieces in the Artistic Tile collection that embody the Simplifying Fabulous! mantra:...Confidence Begins at Home? LC: Commitment to a pattern is a bold, confident choice that would show a homeowner is secure in their taste. Patterns like our Damask, Grenada and Danse (pictured below from left to right) are great examples of Artistic Tile patterned tiles. RB: Describe your daily “getting ready for the day” or “winding down” routine? LC: I basically fall asleep with my iphone in my hand and wake up with it under my cheek! Good customer service is a 24 hour activity for me.? RB: What are the most personal spaces in your home? How do you make them special? LC: My closet! My husband is not allowed to enter! > photos courtesy of Artistic Tile and Lauren Cherkas