Jul 07, 2011
Paint the Town Green
ben paints in Pink Popsicle, Sundance and China BlueIf your summer sprucing up plans include adding new color to your walls, I recommend taking a look at Benjamin Moore's new Color Capture App (very cool!), which allows you to snap a picture of anything that makes you smile—a blooming flower, a sandy beach, a great dress, a scoop of ice cream—and find it's color match in Benjamin Moore's range of paints. What's even better is that many of the paints coincide with Benjamin Moore's newest line of eco friendly paint, ben. BROWSE FOR HOURS Ben paint is truly green—but comes in a range of other great colors, of course! Both indoor and outdoor formulas come in hundreds of hues, perfect for color matching. I could literally spend hours browsing the website, but with Color Capture, you’ll be able to narrow it down much more quickly. You’re sure to find the perfect match for any inspiration! GREEN ENVY Ben bears the company's Green Promise designation, meaning it meets or even exceeds the industry’s strictest environmental standards. Having super-low VOC levels helps earn this designation. Here’s a little background to give you painting peace of mind: VOC stands for “volatile organic compound”; they can be manmade or found in the environment, and can be harmful to you and the environment. Though the VOC levels in many paint are low to begin with, Benjamin Moore has worked to reduce the levels even more with ben. HIGH PERFORMANCE In addition to the great selection of colors and its Green Promise designation, this paint also delivers on performance. The primer, flat, eggshell and semi-gloss formulas all cover beautifully and give long-lasting color. If only they had a lipstick line that did all that too! Another feature busy painters will love: the super-quick dry time! In 30 minutes the paint is dry to the touch, and in 30 more, it's ready for another coat. So you have time for all of your other weekend projects—or maybe to try a fun patterned design! So while you’re out enjoying the sights and sounds of summer, let yourself get inspired, get snapping, and then get painting!