Fab Friday with 5th Avenue Digital

Since 2008, Elizabeth Beskin has been President and CEO of 5th Avenue Digital.  5th Avenue Digital addresses the needs of today’s crowded photography market by offering exceptional photography talent at hourly rates, and then handing over the rights to the images on color-corrected disks.  This innovative business model is built upon understanding the consumer’s need for artistry, along with the professionalism and technology required to support it.  Seeing trends in the market place and acting upon them has been a hallmark of Elizabeth’s career.  Prior to launching 5th Avenue Digital, she spent the 21 years helping to build Sarah Merians Photography into the premier brand in social photography.

Elizabeth is a proud and active member of the Women Presidents Organization and just won Enterprising Woman of the year for 2012.  She currently is a chair for the Annual Diabetes Research Institute Dream Gala, and serves on the board of The Pediatric Cancer Foundation.  She lives in New York City with her husband and two teenage children.

Robin Baron:  Hi Elizabeth, tell me about what you do…
Elizabeth Beskin:  I own 5th Avenue Digital- a resource for high quality photographers for corporate events, weddings, bar mitzvahs.  We have also created the youbooth photo booth, which takes pictures, prints them, displays them onto large screens and has a social media portal to share with family and friends.

RB:  What do you love most about it?
EB:  I love being part of my clients special occasions and giving them amazing photography to cherish.

RB:  How would you describe your home décor?
EB:  Comfy, sexy and classic.

RB:  Do you have any special tips/tricks that help keep you organized?
EB:  Have a place for everything and it will get put away.

RB:  What design elements in your home have you personalized?
EB:  I like color and light.

RB:  What is the one thing in your home everyone comments on?
EB:  My fabulous bathroom.  It is like a spa.

RB:  What do you put on your shelves?
EB:  I like vases.

RB:  On your dresser?
EB:  Functional. I like perfume, jewlery and candles.